This is a full description about :

📘 Course Code
KCEA-5015

📘 Course Name
Professional Diploma in Digital Marketing

⏱ Duration
6–12 Months

🎯 Course Category
💼 Business & Corporate Careers

🎓 Eligibility
Minimum Qualification: 10th / 12th Pass
Basic computer & internet knowledge
Students, marketing aspirants, and business professionals can apply

🎯 Course Objective
To provide students with skills in digital marketing strategies, tools, and analytics for online business growth.

📚 SUBJECT LIST (Only Subjects)
1️⃣ Introduction to Digital Marketing
2️⃣ Search Engine Optimization (SEO)
3️⃣ Search Engine Marketing (SEM)
4️⃣ Social Media Marketing
5️⃣ Content Marketing & Blogging
6️⃣ Email Marketing
7️⃣ Google Analytics & Reporting
8️⃣ Paid Advertising (PPC, Ads)
9️⃣ Digital Marketing Project

📖 DETAILED SYLLABUS (Only Syllabus)

1️⃣ Introduction to Digital Marketing
• Concepts & channels
• Marketing strategy fundamentals

2️⃣ Search Engine Optimization (SEO)
• On-page & off-page SEO
• Keyword research & tools

3️⃣ Search Engine Marketing (SEM)
• Google Ads setup
• Campaign management & bidding

4️⃣ Social Media Marketing
• Platforms: Facebook, Instagram, LinkedIn
• Content strategy & scheduling

5️⃣ Content Marketing & Blogging
• Blog creation & optimization
• Storytelling & branding

6️⃣ Email Marketing
• Campaign creation
• Automation & analytics

7️⃣ Google Analytics & Reporting
• Tracking & metrics
• Performance reports

8️⃣ Paid Advertising (PPC, Ads)
• Facebook & Google Ads
• ROI measurement

9️⃣ Digital Marketing Project
• End-to-end marketing campaign
• Final assessment & viva

🎯 Career Scope
✔ Digital Marketing Executive
✔ SEO/SEM Specialist
✔ Social Media Manager
✔ Content Marketing Strategist