This is a full description about :

📘 Course Code
KCEA-5017

📘 Course Name
Professional Diploma in Social Media Manager

⏱ Duration
6–12 Months

🎯 Course Category
💼 Business & Corporate Careers

🎓 Eligibility
Minimum Qualification: 10th / 12th Pass
Basic computer & internet knowledge
Students, marketing aspirants, and social media enthusiasts can apply

🎯 Course Objective
To train students to manage social media platforms, create engaging content, run campaigns, and analyze performance metrics effectively.

📚 SUBJECT LIST (Only Subjects)
1️⃣ Introduction to Social Media
2️⃣ Platform Overview (Facebook, Instagram, LinkedIn, Twitter)
3️⃣ Content Creation & Planning
4️⃣ Social Media Advertising
5️⃣ Analytics & Reporting
6️⃣ Engagement & Community Management
7️⃣ Influencer & Campaign Management
8️⃣ Social Media Tools
9️⃣ Social Media Project

📖 DETAILED SYLLABUS (Only Syllabus)

1️⃣ Introduction to Social Media
• Importance & trends
• Social media strategy

2️⃣ Platform Overview
• Features & best practices for major platforms
• Audience targeting

3️⃣ Content Creation & Planning
• Content calendars
• Graphics, videos & reels creation

4️⃣ Social Media Advertising
• Paid campaigns
• Ad targeting & optimization

5️⃣ Analytics & Reporting
• Insights & metrics
• Performance evaluation

6️⃣ Engagement & Community Management
• Handling comments & messages
• Brand engagement

7️⃣ Influencer & Campaign Management
• Collaboration with influencers
• Campaign tracking

8️⃣ Social Media Tools
• Scheduling & automation tools
• Analytics platforms

9️⃣ Social Media Project
• Complete campaign project
• Final assessment & viva

🎯 Career Scope
✔ Social Media Manager
✔ Digital Marketing Executive
✔ Content Strategist
✔ Campaign Manager